Curriculum Guideline

Hospitality Marketing (Post-Degree Diploma)

Effective Date:
Program Code
PDHOMK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Hospitality Management
Credential Type
Post-Degree Diploma
Transcript Title
Hosp Marketing PD Diploma
Date of First Offering
Start Term
202010
End Term
Not Specified
Credential
Post-Degree Diploma in Hospitality Marketing
Length of Program
One year
Credits
30.00
Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Curriculum Framework

Graduation Requirements

  • Successful completion of 30 program credits with a 2.0 GPA
  • 70% (21 credits) of all coursework must be completed at Douglas College.
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits

Course Requirements:

Course Number Course Title Credits

Select one course from the following two options:

HOSP 2465

Event Management

3.00

HOSP 3120

Sustainable Event Planning and Simulation

3.00

Required Courses:

HOSP 2240

Front Desk Operations

3.00

HOSP 2415

Hospitality Sales and Advertising

3.00

HOSP 2455

Hospitality Business Policy

3.00

MARK 1120

Introductory Marketing

3.00

Select five courses from the following ten options:

MARK 3215

Buyer Behaviour

3.00

MARK 3235

eMarketing

3.00

MARK 3240

Sport and Event Marketing

3.00

MARK 3300

International Marketing

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4235

Digital Marketing II 3.00

MARK 4340

Digital Promotions and Social Media 3.00

MARK 4360

Customer Relationship Management 3.00

MARK 4441

Marketing Research

3.00

MARK 4470

Professional Services Marketing

3.00

MARK 4410

Sales Management

3.00

MARK 4420

Digital Analytics 3.00

MARK 4440

Marketing Strategy 3.00
MARK 4483

Marketing Practicum

3.00

Total Credits

 

30.00