Curriculum Guideline

Hospitality Marketing (Post-Degree Diploma)

Effective Date:
Program Code
PDHOMK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Hospitality Management
Credential Type
Post-Degree Diploma
Transcript Title
Hosp Marketing PD Diploma
Date of First Offering
Start Term
201330
End Term
201420
Credential
Post-Degree Diploma in Hospitality Marketing
Length of Program
One year
Credits
36.00
Admissions Requirements
Applicants must have an undergraduate degree (bachelor level) from a recognized English speaking post-secondary institution. Applicants with an undergraduate degree (bachelor level) from a non-English speaking institution will be required to meet the Douglas College English language proficiency requirements of English 12 with a minimum grade of “C” or one of the acceptable substitutions.
Curriculum Framework

First Semester: Fall or Winter

HOSP 1325
Hospitality Marketing Principles
HOSP 2240  Front Desk Operations
or HOSP 1235F&B Service Operations 
or HOSP 2255Beverage Management
HOSP 2415Hospitality Sales and Advertising
HOSP 2455 Hospitality Business Policy
HOSP 2465Event Management or HOSP 3120: Sustainable Event Planning and Simulation


Second Semester
: Fall or Winter

Select  five of the following Marketing courses:

MARK 3215: Buyer Behaviour 
MARK 3235: eMarketing
MARK 3300: International Marketing
MARK 3340: Promotional Strategy 
MARK 4360: Customer Relationship Management 
MARK 4441: Marketing Research 
MARK 4470: Professional Services Marketing 
MARK 4410: Sales Management 
MARK 4440: Marketing Strategy
MARK 4483: Marketing Practicum