Curriculum Guideline

Marketing (Minor)

Effective Date:
Program Code
MNMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Minor
Transcript Title
Minor in Marketing
Date of First Offering
Start Term
202110
End Term
Not Specified
Credential
Minor
Credits
24.00
Admissions Requirements

There are no separate admission requirements for a minor, but students must be enrolled in a degree program in order to complete a minor.

Curriculum Framework
  • This minor is available for all degree students, except those receiving a BBA in Marketing.
  • Successful completion of at least 24 credits
  • 15 credits upper level coursework required
  • Courses taken as part of another credential can still be used to meet the requirements for this minor.  For example, students taking the BBA Finance are required to take MARK 1120 for their major, but this course would also satisfy the requirements for this minor and contributes three credits towards this minor's 24 required credits.

 

Course Number

Course title

Credits

Required Courses:

MARK 1120       

Introductory Marketing

3.00

MARK 2150        

Personal Selling

3.00

MARK 3340      

Promotional Strategy

3.00

MARK 4440        

Marketing Strategy

3.00

MARK 4441        

Marketing Research

3.00

MARK 4483        

Marketing Practicum

3.00

MARK 3215        

Buyer Behaviour

3.00

Select One of the following three options (see note 1):

MARK 3235

e-Marketing

 

MARK 4360        

Customer Relationship Management

3.00

MARK 3280  

Sustainability and Corporate Social Responsibility

3.00

 Note 1: or other 3000-4000 level MARK course with approval of Marketing Department Chair/Coordinator.