Marketing (Minor)

Faculty
Commerce & Business Administration
Department
Credits
24.00
Credential Type
Minor

Program Requirements

Curriculum Framework
  • This minor is available for all degree students, except those receiving a BBA in Marketing.
  • Successful completion of at least 24 credits
  • 15 credits upper level coursework required
  • Courses taken as part of another credential can still be used to meet the requirements for this minor.  For example, students taking the BBA Finance are required to take MARK 1120 for their major, but this course would also satisfy the requirements for this minor and contributes three credits towards this minor's 24 required credits.

 

Course Number

Course title

Credits

Required Courses:

MARK 1120       

Introductory Marketing

3.00

MARK 2150        

Personal Selling

3.00

MARK 3340      

Promotional Strategy

3.00

MARK 4440        

Marketing Strategy

3.00

MARK 4441        

Marketing Research

3.00

MARK 4483        

Marketing Practicum

3.00

MARK 3215        

Buyer Behaviour

3.00

Select One of the following three options (see note 1):

MARK 3235

e-Marketing

 

MARK 4360        

Customer Relationship Management

3.00

MARK 3280  

Sustainability and Corporate Social Responsibility

3.00

 Note 1: or other 3000-4000 level MARK course with approval of Marketing Department Chair/Coordinator.

Admissions Requirements

There are no separate admission requirements for a minor, but students must be enrolled in a degree program in order to complete a minor.

Cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.