Curriculum Guideline

Marketing (Diploma)

Effective Date:
Program Code
DPMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Diploma
Transcript Title
Marketing Diploma
Date of First Offering
Start Term
202120
End Term
Not Specified
Credential
Diploma in Marketing
Length of Program
Four semesters
Credits
60.00
Admissions Requirements

Applicants must meet the admission requirements listed below:

Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration. 

Curriculum Framework

Graduation Requirements:

  • Successful completion of 60 credits
  • 25% (15 credits) of all coursework must be completed at Douglas College
  • A minimum program GPA of 2.0 is required

Course Requirements:

Course Number Course Title Credits

Required Courses: 

ECON 1150

Principles of Microeconomics

3.00

ECON 1250

Principles of Macroeconomics

3.00

CSIS 1190

Excel for Business

3.00

MARK 1120

Introductory Marketing

3.00

MARK 2150

Personal Selling

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4441

Marketing Research

3.00

MARK 4440

Marketing Strategy

3.00

ACCT 12351

Principles of Accounting I & II

3.00

FINC 1231

Business Mathemetics

3.00

BUSN 1210

Management Essentials

3.00

Choose one of the following two options:

 

CMNS 1115

Practical Writing

3.00

ENGL 11302

Academic Writing

3.00

Upper Level MARK Electives

3000-4000 Level MARK Electives

18.00

Select one of the following:

MARK 4483

Marketing Practicum

3.00

COBA 48853

Experiential Learning and Internship

3.00

Elective4

Any 1000-4000 level elective 

3.00

Total Credits

 

60.00

1. A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.

2. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).

3. Students taking Internship (COBA 4885) must register with the Co-op Office two (2) semesters in advance of their intended Internship. 

4. Students are encouraged to consult with the Department Chair or a Faculty Advisor regarding any questions on elective choice. Students wishing to transfer to a degree program should ensure that 1000-2000 level courses are university transferable.