Curriculum Guideline

Trades Marketing (Concentration)

Effective Date:
Program Code
CNTRMK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Concentration
Transcript Title
Trades Mark Concentration
Date of First Offering
Start Term
202110
End Term
Not Specified
Credits
60.00
Admissions Requirements

The Trades Marketing Concentration is only available for students enrolled in the BBA Major in Marketing program.  Before admissions into the program, they must have:

  • Obtained a provincial or interprovincial trade certificate of qualification in a trade, and
  • Completed, in the last ten years, a minimum of 4000 hours of:
    • Trades training (i.e., knowledge and/or skills education in a classroom or workshop setting) in the trade for which they hold the certificate of qualification, or
    • Work experience in the trade for which they hold the certificate, or
    • A combination of trades training (i.e., knowledge and/or skills education in a classroom or workshop setting) and work experience in the trade for which they hold the certificate.

All students wanting to pursue this concentration must:

  • First, be admitted to the BBA Marketing program, and
  • Next, declare this concetration by submtting a Program Declaration form to the Registrar's Office along with evidence for the admissions requirements listed above.
Curriculum Framework

Concentration in Trades Marketing:

  • This concentration is only available for students enrolled in the BBA Major in Marketing program.
  • Students seeking a BBA Marketing with a Concentration in Trades Marketing who meet the admissions criteria will receive the following credits for their work experience and/or prior training:  
    • up to 9 lower level credits towards the Trades Marketing Concentration, and
    • 39 credits towards the BBA "Open Electives" requirements (24 lower level credits and 15 upper level credits).
  • Concentrations are not noted on credentials but will be noted on the transcript.
  • To obtain a BBA in Marketing, students admitted to the Trades Marketing Concentration must ensure that they take all required courses included in the BBA Marketing program.

Remaining Course Requirements for the Trades Marketing Concentration:

Course Number Course Title Credits

MARK Electives (see notes)

Four MARK upper level courses (3000-4000 level)

12.00
Total Credits   12.00

 

Notes:

  1. Students in this BBA program will likely have met all pre-requisite requirements upon entering this concentration; however, it is suggested that students take note of pre-requisites. This information can be found on the Douglas College Program and Course Catogue.
  2. Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer (PCM) industry credential. For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or the industry body.
  3. Students interested in other areas, such as accounting, business, business law, computing studies, hospitality, and economics for adding breadth in their studies can explore other courses and progran offerings in Commerce and Business Administration in the Douglas College course catalogue online.