The BBA in Marketing – Trades Concentration bridges the gap between Marketing Management and Trades Management. Your trades work experience counts as credits towards this degree at Douglas College. Your Red Seal Certified 4,000 hours allows you to get a bachelor’s degree in Marketing in half of the time. That means you’ll take two years (instead of four) of fundamental and higher-level marketing and business courses that will help you build marketing management strategies. If you don’t have your Red Seal Certified 4,000 hours, you can start your degree at Douglas and then continue with the concentration once you get 4,000 hours of certified work experience.
Learn essential Trades Marketing concepts
In your first year you’ll learn core marketing concepts such as buyer behaviour, personal selling, customer relationship management, promotional strategy, marketing strategy and more. In your final year, you’ll get to fully customize your education, choosing four upper level marketing classes that fit your career aspirations. Choose from classes including E-commerce, pricing for marketers, professional sales, personal selling in international marketplace, market intelligence, professional service marketing and more.
Join the Trades Marketing job market
Once you graduate you’ll be a joining a huge industry, with over 19,700 trades management job openings in BC for the next ten years*.
*Source: BC Labour Outlook
Concentration in Trades Marketing:
Remaining Course Requirements for the Trades Marketing Concentration:
|Course Number||Course Title||Credits|
MARK Electives (see notes)
Four MARK upper level courses (3000-4000 level)
The Trades Marketing Concentration is only available for students enrolled in the BBA Major in Marketing program. Before admissions into the program, they must have:
All students wanting to pursue this concentration must:
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.