Curriculum Guideline

Hospitality Marketing (Concentration)

Effective Date:
Program Code
CNHOMK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Concentration
Transcript Title
Hosp Mark Concentration
Date of First Offering
Start Term
202110
End Term
Not Specified
Credential
Concentration in Hospitality Marketing
Length of Program
Two semesters
Credits
21.00
Admissions Requirements

There are no separate admission requirements for a concentration, but students must be enrolled in a BBA degree program in order to complete a concentration. 

Curriculum Framework

Concentration in Hospitality Marketing

  • This concentration is available for all BBA degree students.
  • Successful completion of at least 21 credits.
  • Minimum of 12 credits of upper level coursework required.
  • Concentrations are not noted on the credential but will be noted on the transcript.
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer (PCM) industry credential. For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or  the industry body.

Course Requirements (See Notes 1 and 2)

Course Number

 Course Title

Credits

 

HOSP 2415 

Hospitality Sales and Advertising

3.00

HOSP Courses

Three upper level HOSP (3000-4000) courses

9.00

Electives

Three courses (1000-4000 level) from a Marketing Concentration or the Commerce and Business Administration program where at least one course is an upper level course (3000-4000 level).

9.00

Total Credits

 

21.00

1. Since HOSP courses are part of a closed enrollment program, students must declare a Hospitality Marketing Concentration before they can enrol in HOSP courses.  Students coming from outside Commerce and Business Administration would benefit from a knowledge of spreadsheets, marketing, and accounting before starting this concentration.

2. Because many of the HOSP courses are at the lower level (1000-2000 level), students may need to take one or more upper level courses in their Electives in order to meet the requirement that at least 12 of the 21 credits in the concentration are at the upper level (3000-4000 level). Students are advised to take note of any additional pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website.

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