Curriculum Guideline

Digital Marketing & Communications Management (Concentration)

Effective Date:
Program Code
CNDMCMT
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Concentration
Transcript Title
DigMarkCommMgmt Concentration
Date of First Offering
Start Term
202110
End Term
Not Specified
Credits
21.00
Admissions Requirements

There are no separate admission requirements for a concentration, but students must be enrolled in a BBA degree program in order to complete a concentration. 

Curriculum Framework

Concentration in Digital Marketing & Communications Management

  • This concentration is available for all Bachelor of Business Administration (BBA) degree students.
  • Successful completion of at least 21 credits.
  • Minimum of 12 credits of upper level coursework required.
  • Concentrations are not noted on the credential but will be noted on the transcript.
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer industry credential (PCM). For information on additional requirements for credentials, students will want to contact the Douglas College Director of Business Programs or the industry body.

Course Requirements (see Note 1)

Course Number

 Course Title

Credits

Required Courses:

MARK 4420

Digital Analytics

3.00

CSIS 1280

Multimedia Web Development

3.00

CMNS 3400 (see Note 2)

Document Design

3.00

CMNS 3401 (see Note 2)

Visual Communication

3.00

Electives (see Note 1)

Three upper level courses (3000-4000 level) from MARK, BUSN, BLAW, CMNS, CSIS/CISY, CMPT (check with Department)

9.00

Total Credits

 

21.00

 

Note 1: Students in a Bachelor of Business Administration (BBA) program will likely have met all pre-requisite requirements upon entering this concentration. On the other hand, non-BBA students will need to take special note of: (a) required pre-requisites to ensure they are able to enrol in the required courses and (b) suggested courses, skills and/or competencies. This information can be found on the Douglas College Course Catalogue website.    

Note 2: Students are advised to take note of any pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website.