Become a marketing expert and help businesses grow. Douglas College’s Bachelor of Business Administration (BBA) in Marketing offers a combination of business and marketing courses, work experience with local businesses, hands-on skills with industry-specific software and the flexibility to enter the degree from multiple touch points. Whether you have just graduated high school, are currently attending Douglas or you already have some education at another post-secondary institution — you’ll be able to start, continue and finish your degree at Douglas College.
What is a marketing major like?
In your first two years, you’ll take core business and marketing courses that will give you a full picture of what a career in the marketing industry looks like. You’ll get to take courses in marketing research, promotional strategy, management essentials, buyer behaviour and more. Then in your final two years, you’ll choose an area of concentration.
What kind of degree options are there for Marketing?
Douglas is the only post-secondary institution in Western Canada to offer not only a Digital Marketing concentration, but the flexibility to choose from four undergraduate degree concentrations. In your final two years, you’ll specialize your education with options in: Digital Marketing Communications Management, Hospitality Marketing, Professional Selling and Sales Management, and Trades Marketing.
Is marketing in demand as a career?
Within the marketing degree, you’ll have to complete 500 hours of work experience so you can graduate with the skills and knowledge needed to stand out in the job market. Plus, over 4,000 marketing and advertising job openings are expected in BC for the next ten years*. You can also expect a median salary of $59,961* once you graduate, with many opportunities to grow within the industry.
*Source: BC Labour Outlook
Industry Certifications
Depending on the concentration you take, you can receive a variety of industry certifications that will grant you a level of trust, leadership, interpersonal skill and strategic management needed to achieve better opportunities in the business world.
Graduation Requirements:
|
Course Number |
Course title |
Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
ACCT 1235 (see Note 1) |
Principles of Introductory Accounting I & II |
3.00 |
|
Introductory Managerial Accounting |
3.00 |
|
|
Management Essentials |
3.00 |
|
|
Introductory Business Law |
3.00 |
|
|
Business Statistics |
3.00 |
|
|
CMNS 1115 (see Note 2) |
Practical Writing |
3.00 |
|
Excel for Business |
3.00 |
|
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Business Mathematics |
3.00 |
|
|
PHIL 1122 (see Note 3) |
Business Ethics |
3.00 |
| Personal Selling |
3.00 |
|
|
Buyer Behaviour |
3.00 |
|
|
E-Marketing |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
MARK 4360 (See Note 4) |
Customer Relationship Management |
3.00 |
|
MARK 4483 (see Note 5) |
Marketing Practicum |
3.00 |
|
Open electives (see Note 6 and 7) |
1000-4000 level electives |
24.00 |
|
Open electives (see Note 6) |
3000-4000 level electives |
15.00 |
|
Career Portfolio Development |
1.50 |
|
|
Select One of the following Marketing Concentrations: |
||
|
|
21.00 |
|
|
|
21.00 |
|
|
|
21.00 |
|
|
(See Note 8) |
21.00 |
|
|
Total Credits |
|
121.50 |
Notes:
Applicants must meet the admission requirements listed below:
In addition, applicants seeking the Concentration in Trades Marketing have additional admission requirements because they receive credit for industry training and work experience. These additional requirements can be found on the following program page:
All students wanting to pursue the concentration must:
You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page.
Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.