Hospitality Distribution: Context
Destination Management Companies
Global Distribution Channels (GDS)
Integration with the PMS Cloud and Resident
Online Travel Agents
Meta Search Engines
PMS to CRS to DCs – Integration
Third party providers and dashboards
B2C Business to Consumer Channels
Trends in Distribution
Data Driven Decision Making
Distribution Channels extended offerings
Combination of lecture/seminar, case andalysis and/or distribution management simulation exercise and group work
Case study(ies) and or Simulation Exercise(s) 15-30%
Critical thinking and application, through presentations and group discussion 10-20%
Group project(s) and presentation(s) 10-15%
Individual assignment(s) 20-30%
Final exam 20-30%
1. A minimum of 50% of the overall grade must be achieved through individual assessments.
2. To pass the course, students must achieve a cumulative grade of 50% in all non-group assessments as well as 50% overall in the course. In other words, students must have achieved at least 50% on their cumulative individual assessments in order to be eligible to earn marks from group work.
3. Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
The successful student will be able to:
- Explain the pros and cons of various channels
- Evaluate market segments and select optimal distribution channels
- Weigh and aticulate the cost/impact of SEO/SEM
- Design an optimized channel mix
- Create a budget for an optimized channel mix
- Identify the life cycles for alternative channels
- Differentiate between organic and sponsored placements
- Identify distribution trends
- Create contingencies for downturns
- Use analytics to formulate decisions
- Demonstrate team skills
- Demonstrate report-writing and presentation skills
Textbook as approved by the department and/or if no text assigned, selected readings to be assigned.
TI BA2 Plus business calculators to be used in compliance with Commerce and Business practice.
Courses listed here must be completed prior to this course:
or be currently active in one of the following:
(PBD Hospitality Services Management and ACCT 3008),
(PDD Hospitality Management and ACCT 3008), or
(PDD Hospitality Marketing and ACCT 3008).
Courses listed here must be completed either prior to or simultaneously with this course:
- No corequisite courses
Courses listed here are equivalent to this course and cannot be taken for further credit:
- No equivalency courses
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|College of the Rockies (COTR)||No credit||2019/09/01 to -|
|Northern Lights College (NLC)||No credit||2019/09/01 to -|
|Simon Fraser University (SFU)||No credit||2019/09/01 to -|
|Thompson Rivers University (TRU)||TRU HMGT 3XXX (3)||2019/09/01 to -|
|University of Northern BC (UNBC)||UNBC ORTM 2XX (3)||2019/09/01 to -|