Curriculum Guideline

Fundamentals of Business

Effective Date:
Course
Discontinued
No
Course Code
BUSN 1200
Descriptive
Fundamentals of Business
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start Date
End Term
Not Specified
PLAR
No
Semester Length
15 weeks
Max Class Size
35
Contact Hours

Lecture: 2 hours/week

Seminar: 2 hours/week

Method Of Instruction
Lecture
Seminar
Methods Of Instruction

Lectures, seminars and/or case discussions.

Course Description
This course provides a broad overview of the Canadian business system -- how it functions, and how it relates to specific areas such as marketing, production and finance. The course provides a specific insight into actual business operations and some of the major areas of concern regarding the role of business in society.
Course Content

INTRODUCING THE CONTEMPORARY BUSINESS WORLD

  • The Canadian Business System
  • The Environment of Business
  • Entrepreneurship, Small Business, and Business Ownership
  • Business Conduct including Ethics and Social Responsibility
  • International Business

UNDERSTANDING THE BUSINESS OF MANAGING

  • The Role of Managers
  • Managing Human Resources and Labour Relations
  • Motivating and Leading Employees
  • Producing Goods and Services
  • Marketing Processes and Consumer Behaviour
  • Marketing Mix: Product, Price, Place, and Promotion

MANAGING FINANCIAL ISSUES

  • Accounting and Information Systems
  • Money, Banking, and Securities Markets
  • Financial Management
Learning Outcomes

At the end of the course, the successful student will be able to:

1. Define and describe the Canadian business system, and its environment, including forms of business ownership and existing and emerging societal issues
 2. Recognize and explain the role of managers in the four functional areas of business: production, marketing, finance and personnel.
 3. Use an enhanced vocabulary of business
 4. Effectively produce written and oral business communications

 

 

 

 

 

 

 

 

Means of Assessment

Assessment will be in accordance with the Douglas College Evaluation Policy.

Written assignments 5-15%
Test(s) and/or quizzes 30-45%
Written research report 10-20%
Participation 0-10%
Final examination 30%
  100 %

Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.

Textbook Materials

 

Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business, Latest Canadian Edition, Toronto Pearson Education Canada.

 

Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business Essentials, Latest Canadian Edition, Toronto Pearson Education Canada.

 

Nickels, W.G., J.M. James, S.M. McHugh , P.D. Berman and Rita Cossa. Understanding Canadian Business, Latest Ed. McGraw Hill.

 

Latest Edition of the Survival Guide for Business or other appropriate Learning Guide.

 

OR

 

Other textbook(s) as approved by the department.