Curriculum Guideline

Fundamentals of Business

Effective Date:
Course
Discontinued
No
Course Code
BUSN 1200
Descriptive
Fundamentals of Business
Department
Business
Faculty
Commerce & Business Administration
Credits
3.00
Start Date
End Term
Not Specified
PLAR
No
Semester Length
15 Weeks X 4 Hours per Week = 60 Hours
Max Class Size
35
Contact Hours
Lecture: 2 Hours Seminar: 2 Hours Total: 4 Hours
Method Of Instruction
Lecture
Seminar
Methods Of Instruction

Lectures, seminars and/or case discussions.

Course Description
This course provides a broad overview of the Canadian business system -- how it functions, and how it relates to specific areas such as marketing, production and finance. The course provides a specific insight into actual business operations and some of the major areas of concern regarding the role of business in society.
Course Content

INTRODUCING THE CONTEMPORARY BUSINESS WORLD

  • The Canadian Business System
  • The Environment of Business
  • Entrepreneurship, Small Business, and Business Ownership
  • Business Conduct including Ethics and Social Responsibility
  • International Business

UNDERSTANDING THE BUSINESS OF MANAGING

  • The Role of Managers
  • Managing Human Resources and Labour Relations
  • Motivating and Leading Employees
  • Producing Goods and Services
  • Marketing Processes and Consumer Behaviour
  • Marketing Mix: Product, Price, Place and Promotion

MANAGING FINANCIAL ISSUES

  • Accounting and Information Systems
  • Money, Banking, and Securities Markets
  • Financial Management
Learning Outcomes

At the end of the course, the successful student through the use of the "Means of Assessment" as identified in Section Q will demonstrate:

1. a basic understanding of the Canadian business system, and its environment, including forms of business ownership and existing and emerging societal issues

2. an understanding of the role of managers in the four functional areas of business: production, marketing, finance and personnel

3. an enhanced knowledge of the vocabulary of business

4. the ability to produce written and oral business communications

Means of Assessment
Written assignments 5-15%
Test(s) and/or quizzes 30-45%
Written research report 10-20%
Participation 0-10%
Final examination 30%
  100 %
Textbook Materials

Textbooks and materials to be purchased by students to be chosen by instructor from:

Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business, Latest Canadian Edition, Toronto Pearson Education Canada.

or

Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business Essentials, Latest Canadian Edition, Toronto Pearson Education Canada.

or

Nickels, W.G., J.M. James, S.M. McHugh , P.D. Berman and Rita Cossa. Understanding Canadian Business, Latest Ed. McGraw Hill.

Latest Edition of the Survival Guide for Business or other appropriate Learning Guide.