Lectures, seminars and/or case discussions.
INTRODUCING THE CONTEMPORARY BUSINESS WORLD
The Canadian Business System
The Environment of Business
Entrepreneurship, Small Business, and Business Ownership
Business Conduct including Ethics and Social Responsibility
UNDERSTANDING THE BUSINESS OF MANAGING
The Role of Managers
Managing Human Resources and Labour Relations
Motivating and Leading Employees
Producing Goods and Services
Marketing Processes and Consumer Behaviour
Marketing Mix: Product, Price, Place and Promotion
MANAGING FINANCIAL ISSUES
Accounting and Information Systems
Money, Banking, and Securities Markets
At the end of the course, the successful student through the use of the "Means of Assessment" as identified in Section Q will demonstrate:
1. a basic understanding of the Canadian business system, and its environment, including forms of business ownership and existing and emerging societal issues
2. an understanding of the role of managers in the four functional areas of business: production, marketing, finance and personnel
3. an enhanced knowledge of the vocabulary of business
4. the ability to produce written and oral business communications
|Test(s) and/or quizzes||30-45%|
|Written research report||10-20%|
Textbooks and materials to be purchased by students to be chosen by instructor from:
Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business, Latest Canadian Edition, Toronto Pearson Education Canada.
Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business Essentials, Latest Canadian Edition, Toronto Pearson Education Canada.
Nickels, W.G., J.M. James, S.M. McHugh , P.D. Berman and Rita Cossa. Understanding Canadian Business, Latest Ed. McGraw Hill.
Latest Edition of the Survival Guide for Business or other appropriate Learning Guide.